THE ROLE OF PROFESSIONALS IN MARKETING LIBRARY PRODUCTS IN ACADEMIC LIBRARIES IN RIVERS STATE
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- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The aim of this study is to examine the role of professionals in marketing library products in academic libraries using selected university libraries in Rivers State as case study. Three (3) university libraries were selected in Rivers State which forms the the population for the study. Survey Research design was employed for the study and using convenience sampling method 55 participant who are academic librarians in the university library were selected for the study. 55 well structured questionnaire was issued to the respondent of which all were returned and validated for the study. Hypothesis was tested with the aid of Chi-Square Statistical tool. Finding from the study revealed that marketing library services is necessary in order to achieve the objectives of the library and to enlighten the users on the relevance of library use. the study therefore recommends that Library management should expose librarians to marketing library services through training, conferences, seminars, workshop and symposiums
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